Story & Craft

Narrative Studio
~ studio › tell-story
Once upon a time there was a brand with a good story to tell — so we found the words, the craft and the creativity, and brought it to life.
the story continues below

We’re a storytelling studio shaping narrative-led brands, digital products, and experiences. We care as much about impact as we do about craft — always asking why, always sweating the detail.

( 01 )   Craft

Four disciplines, one through-line

Comms
& Voice

AUDIENCES · NARRATIVE · SOCIAL

Strategy
& Discovery

ENGAGEMENT · TRANSFORMATION · WORKSHOPS

Brand
& Systems

ART DIRECTION · LOGO · TYPE

Web
& Apps

ACCESSIBILITY · UI · UX

( 02 )   Selected work

2020 — 2026

Inclusive by design

Digital Innovation

Sign language translation built into the website — and the national campaign that followed.

Art of storytelling

Narrative Design

A programme that put employee experts — and their own voices — at the front of the brand.

Sustainability shift

Social Impact

Making sustainability everyone’s job across a 5,300-person organisation.

Everyone’s AI

AI Enablement

A platform that turned AI interest into AI skills across the UK enterprise market.

Known for something

Brand Elevation

A visual identity and social system that tripled engagement for emerging AI business units.

Working with & created in

Working with: British Heart Foundation, Carat, Ecologi, giffgaff, JCDecaux, Launchpad, McCann, Met Office, Microsoft, Oracle, Signly, The Big Issue, UK Government, Vodafone. Created in: Adobe CC, Affinity, CapCut, ChatGPT, Claude, Dragonfly AI, Figma, Gemini, Microsoft 365, Visual Studio.

( 03 )   Studio artefacts

What we make for ourselves
Brand book cover, Story & Craft wordmark in Polynya on ink
Brand bookOur own identity, documented
Studio deck title slide, wordmark on Polynya with a cropped Yarrow ampersand
Studio deckHow we pitch ourselves
This site, homepage with the wordmark over the hero film
This siteCase study no. 0

Questions & answers

What makes good storytelling?

A clear idea, told with conviction. Everything we make has to earn its place against that idea — and nothing slows it down.

How does a project usually start?

With questions, not deliverables. We want to understand the audience and the why before we touch a single pixel.

What kind of work excites you most?

Work where strategy and craft can’t be pulled apart — where the idea only lands because the execution is exact.

Do you have a house style?

No. We have a point of view. The look should belong to your story, not to ours — we just bring the rigour.

Who do you work with?

Founders, culture brands, and teams who care about the detail. Big enough to matter, small enough to move fast.

What’s next for the studio?

More long-form work, a couple of self-initiated projects, and saying yes to fewer, better things.